More shock waves from the Kellogg's agreement

The Kellogg's agreement has shaken up the kid's junk food, advertising and media industries. According to Adverstising Age, "Kellogg has kick-started an industry trend expected to throw into play some $1 billion or more in marketing dollars." Kid-oriented shows depend on these dollars for a huge chunk of their revenue. Nickelodeon received $44 million in adverstising revenue from Kellogg's last year.